Greatest Marketing Stint of 21st Century

Consumer habits are often shaped by advertising campaigns and not rational choices. Four decades ago, nobody would have imagined people walking down the street carrying plastic bottles of ‘branded’…

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The View From Under the Bus

When publications cave to bad-faith pressure and abandon their writers to Twitter mobs, they make a bad situation worse.

By Luke Ottenhof

There is a form of social media virality with which progressive writers and journalists have grown well acquainted in recent years. It activates in the wake of a particular take: a tweet of support for a controversial figure, maybe, or an op-ed that leans a touch too far left. Following the post, swarms of online attackers overwhelm their target like killer bees. Then they turn on the publication, intimidating editors and publishers into abandoning their writers, who are left to twist and suffer in the social media crossfire.

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