The Importance Of Owning Your Business Concept

Anyone who uses the internet is more than familiar with gurus and experts running all over the world wide web. These people offer online classes and little quotes, which mostly end up being regurgitated text bits from each other.

I believe that people need to remember that these connoisseurs weren’t born with the wisdom they proffer online. The knowledge they impart isn’t exactly inherent but based upon years and years of experience. In other words, it’s situational-based. You want to take into consideration the value of the content they’re bringing but also ensure that it applies to the current stage you’re at. Too often, people apply strategies before they even have the foundation to sustain them on.

So, there’s a difference between copy and pasting those ideas, and actually working through trial and error to gain insight. You can’t pick up from where they already are.

Here are the top three advantages.

Control gets a bad rep. We think of an obsessive person jittering around when the word surfaces. But being in control of your mission and core strategy is critical in the early stages. It’s good to do research, take advice, and utilize some of it to avoid the common-sense business lessons such as how to properly set up a contract and set expectations or successfully pitch your proposition, but you don’t want to take it into account when it comes to your core strategy.

Control doesn’t mean you watch every element of your mission. It just means you can control, articulate, and spread your vision so that someone else is not making your roadmap for you but instead assisting you knowing what your goals are. You’re still behind the wheel.

2. Experience

The initial year or two of experience for any startup owner is the catalyst that builds future momentum. If you’re not in control of your vision, the experiences you are gaining might not be relevant to your longer-term goals or even establishing the notches you need in your belt to be successful in the future.

What’s better than a personal example? In the beginning of our business, Amit and I did a lot of mobile and web development. A marketing consultant wanted us to own a vision of mobile development. Now, what this consultant didn’t know is although mobile dev is “trending,” they have short development cycles and therefore less sustainability. Plus, there’s the issue of engineers being only able to develop in that language and not learn multiple like a web developer can.

If we took this initial approach, we would have hired in-house mobile developers, carried way too high of an overhead and most likely not have been successful because we wouldn’t have hired versatile developers like .NET or full stack JS. You know, developers who can learn multiple languages, work on multiple projects and manage mobile developers.

A consultant is an expert from one perspective. As an owner you need to look through multiple lenses and know what is best for your mission. Take the suggestion but own your turf.

3. Flexibility

In explaining one’s idea, a lot of people that are being told how to scale and they end up sticking to the script. In the event that anyone challenges them, they either bail on their thought completely and try to come up with a new one or just freeze and aren’t sure how to continue to bring value to the conversion.

You mission should be solid but your strategy should be flexible. There’s a difference. One offering doesn’t work for everyone. When you own your concept, you own the vision. This empowers you to be flexible and conform that thought or mission in the best way in which it will resonate with whom you are speaking with.

Conclusion

When you don’t own your idea, you will typically focus on features and lose track of your mission. This kind of loss of insight could result in a less-than-pleasant situation. The worst outcome is the kind of insecurity that proves to be fatal for businesses to thrive. But with this short guide, you should be able to know that your idea, in spite of your skepticism and shakiness, is actually worth pitching out there.

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