Terrible Social Media Marketing Advice Businesses Need To Forget

As cliche has it sounds (because it’s been beaten to death over the last several years) it’s perhaps the only rule you really need to follow in business and life (if you have to choose just one.) In order to build relationships and trust online and offline, you’ve got to be authentic and true — as an individual, business or brand.

An important component of my work with clients is through education and training. Many of my clients have come to me after a disappointing experience with another marketing outfit. We set out to learn what went wrong and why. Unfortunately, in some instances they’ve just received bad advice, some over-promising and under-delivering. One of the biggest hurdles is reeducating business owners that social media requires more than just smoke and mirrors.

In fairness, some of this advice would’ve been quite acceptable within the industry years ago as we were trying to navigate social media. However, as we cultivate more experience and knowledge, there’s no excuse for following this advice and practice today.

Terrible Social Media Advice:

Outsource Cheaply. Outsourcing can be incredibly helpful for businesses striving for efficiency. With that said, outsourcing to outfits who have no understanding of your audience, business objectives and goals will not only be a disaster but a waste of money (no matter what kind of deal you can swing!)

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