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Top 10 Content Marketing Tools to Level Up Your Content Game

Having the right content marketing stack is key to running successful content marketing campaigns and reaching your marketing goals.

But since the content marketing technology landscape keeps evolving every year and the list of content marketing tools keeps expanding, it’s not easy to cherry-pick the best tools for your business.

Don’t worry — we’ve got you covered.

In this post, we’ve done the heavy lifting for you and selected the best content marketing tools to grow your business and build your brand.

Here are the 10 best content marketing tools that deserve a place in your tech stack.

Semrush is an all-in-one marketing toolkit that is best known for its SEO and competitor analysis features. But it also has an array of content marketing tools within the platform that can help you with your content strategy and execution.

Semrush’s content marketing toolkit includes:

If there’s only one tool I could recommend in this long list of content marketing tools, then it’d most definitely be Semrush. In addition to its content marketing features, you’ll also get to use arguably the best SEO tool on the market.

From keyword research to technical site audit to competitor analysis, you can use Semrush to streamline your online marketing efforts and scale your business.

Price: Starts from $119.95/month

BuzzSumo is a content research and analysis tool that helps you identify the best-performing content for any topic or website. The tool also shows you key metrics like social shares, total number of backlinks, and evergreen score for any given piece of content.

In addition to being a great content marketing tool, BuzzSumo is also one of the best competitor research tools on the market. With BuzzSumo, you can unravel your competitors’ top-performing posts, best keywords, and you can also see their biggest fans on social media by viewing a list of top sharers of their articles.

But that’s not all. BuzzSumo can also help you find and connect with the top influencers in your niche on Facebook, Twitter, YouTube, and across the web. Furthermore, you can use BuzzSumo to monitor your brand mentions, competitors’ brand mentions, specific keywords, generate fresh content ideas, and find trending content in your industry.

If you’d like to level up your content marketing game, BuzzSumo is a must-try tool.

Price: Starts from $99/mo; BuzzSumo also has a free plan wherein you can perform up to 10 searches a month.

GrowthBar is an SEO and content marketing tool that you can use for keyword research, backlink analysis, and content creation. It also has a Chrome extension that can transform your web browser into a powerful SEO and content analysis tool.

Since its launch, GrowthBar has added several content marketing features to its core offering. Among these are three AI content tools that can help optimize your content marketing efforts:

In addition to these tools, you’ll also find value in GrowthBar’s keyword research and SEO analysis features. If you’re looking for a reliable SEO tool that’s also quite affordable, GrowthBar is the perfect choice.

Price: $29/mo; GrowthBar’s free plan allows you to perform 5 searches a month.

An effective social media strategy is the cornerstone of any successful content marketing campaign. If you’d like to optimize your social media presence, then using a reliable social media scheduler is a must.

There are a ton of social media scheduling tools on the market, but my personal favorite is Publer because of its minimalistic user interface and ease of use.

Publer is a social media scheduler that helps you post, schedule, and analyze your content on all major social channels. You can connect your social accounts to Publer and start scheduling content on these channels within a few minutes.

Some of Publer’s unique features include Google My Business (GMB) integration, auto-scheduling, and bulk media uploader.

Price: $15/month; Publer’s free plan lets you connect up to 3 social accounts.

No matter what kind of content you are working on, you know how difficult it can be to get good and timely feedback. ReviewStudio is a powerful review and approval software helping teams easily markup and approve content.

With ReviewStudio’s online proofing software, you can gather feedback effectively on your content — whether it’s a video, whitepaper, photoshoot, or any other media you work with. You can also compare versions and revisions, assign tasks, and manage approval workflows.

Bottom line: ReviewStudio makes collaboration easy and removes a ton of friction from your creative workflow.

Price: Starts from $24/month

Serpstat is one of the best tools for content creation and growing new or existing businesses.

With Serpstat, you can track the volume of the keywords you use within your website, track the visibility and traffic of your domain, and plan new strategies to get to the top of Google search results.

Serpstat’s new feature, Content Analysis, can help you create unique content, which will lead to more traffic to your website or blog. You can generate titles and descriptions, have a ready text, paraphrase the text and check in on grammar and spelling mistakes.

In addition, you can generate your own articles or build them, and extract the keywords from the text you have (or the text you have found while researching competitors).

All these tools will help you create user-friendly content that resonates with your audience.

A swipe file is a must-have tool in a copywriter’s toolkit. It can help you research and collect all the best ideas in one place. Most importantly, it can prevent writer’s block. And SwipeWell is the best swipe file builder on the market.

SwipeWell helps you save, organize, and reference marketing examples so you can keep track of all of your ideas and resources in one place.

SwipeWell also has a Chrome extension that lets you swipe the full page or a specific element on the page straight from your browser. In other words, you can swipe an ad, headline, blog post, or a landing page that you love.

You can start using SwipeWell for free and collect up to 50 files in your swipe file. To get started, you can explore this free collection of 6,000+ marketing examples by SwipeWell.

Price: Free (50 swipes); SwipeWell premium costs $12/mo (unlimited swipes)

Canva is a web-based design tool that you can use to create blog graphics, social media graphics, infographics, and other visuals to support your content marketing efforts.

The best part? You can design stunning graphics on Canva even if you’re a design novice. With Canva’s intuitive drag-and-drop UI, you don’t need exceptional graphic design skills to create professional graphics.

The free version of Canva has a massive library of templates to choose from. With the paid version, you get premium features like background removal, brand kit, and more.

Price: Free; Canva Pro costs $12.99/month.

Canva is a great tool for creating blog and social media graphics on the fly. But when it comes to infographics, their templates are a bit too basic. If you’d like to explore more creative options for your infographics, then you should try Venngage.

Venngage is an online infographic maker that lets you easily create engaging and informative infographics from hundreds of predesigned templates.

In addition to infographics, Venngage also supports other design types, but their collection of templates pales in comparison to that of Canva.

Price: Starts from $16/mo; Venngage’s free plan lets you design 5 graphics per month.

While free tools like Canva and Venngage can help you create decent looking graphics, you need a professional graphic designer by your side to create visuals that truly stand out. And in our cluttered media landscape, creating exceptional graphics is one way to differentiate your content from your competitors.

I’ve tried several graphic design services, but Design Pickle is the service I’d recommend the most. The company employs some of the most creative and diligent graphic designers from around the world. From social media graphics to infographics to video thumbnails, you can expect the Design Pickle team to deliver all your graphics on time.

Design Pickle’s most basic plan is priced at $499/month. Once you sign up, you’ll have a dedicated graphic designer assigned to your account. You can then outsource your full design workload to your dedicated designer.

Price: Starts from $499/month.

So these are top 10 content marketing marketing tools I’d recommend to step up your content marketing game and reach your marketing goals. Content marketing is a long-term strategy that takes time and commitment. Luckily, the aforementioned tools can help you set and measure your content marketing goals.

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