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A Use Case for OpenAI and the Silver Tsunami

Caring for our loved ones as they age is one of the most complex and challenging stages in many American’s lives. As CEO of a home health business in Northern California we live at the front line and experience the massive emotional, financial and physical challenge of providing care to our loved ones. There is an ever increasing shortage of home health workers in our community, and with the backdrop of the “Silver Tsunami” associated with the aging of the greatest generation we are in a crisis of epic proportions.

In this article, I will share my research and work in exploring a potential use case of OpenAI to better inform, interact with and support efforts to navigate the care needs of aging parents by their loved ones.

Leveraging technology as a productivity tool in our work and daily lives is evolving at a mind-numbing pace. I can use Siri, Alexa or one of the literal thousands of ChatGPT Apps to aid my memory or knowledge in almost any way. Just last night while watching Schindler’s list with my family I didn’t think twice about asking Alexa how tall Liam Neeson was when my son noted how he seemed like a giant in the movie (I did not use that moment to teach him the perception bias he was experiencing related to the larger than life impact his character was having during World War 2 — clearly a lesson for another day).

Recently I have, like many, been playing with and exploring the seemingly endless use cases of OpenAI. This week I put several of the tools I have found to use and wanted to share them in the hopes that I might distill my thoughts and perhaps get insight from my network.

My end goal is an AI interface or resource site that can aid in homecare service navigation that is a value add to our core mission. The devil is in the details to be sure. It has to be accurate, reliable, have the appropriate level of disclosure so as to not have someone rely purely on its content. At the same time it should provide value to those seeking guidance in this complex, hugely important and uncertain situation context: managing the needs of a loved on whose health is declining.

To accomplish this my belief is that the content needs to be accessible and in multiple formats (written, audio and video) given different people are more comfortable conducting research and consuming content in various formats.

In the homecare industry the emotionally heavy responsibility of navigating care for a loved one typically falls to a 45–55 year old female. She is likely the eldest daughter of the family and doing her best to navigate something she has never dealt with before, without any training or education, and is seeking guidance, insight and information. In our business we use a persona or pseudonym for this person, we call her Sharon.

Most inquiries our office receives from Sharon are in the context I just described: concerned, scared, perhaps thousands of miles away from mom or dad, and more often than not lacking requisite knowledge of just where to start or what to do. Most often when we receive a call from Sharon, we connect her with one of our wonderfully compassionate care managers and start a consultative process of exploration.

In this initial discussion we are trying to assess need, understand the situation, provide compassionate guidance and understand if our services are needed. Sharon may or may not know everything necessary to make a decision on the plan of care (usually not), there is usually not a totally clear “right” answer, and she is not sure where to start. She is usually trying to quickly learn more and determine the appropriate plan of care for her loved one. Sadly as Americans we tend to “take pain killers rather than vitamins” which is to say, most Sharon’s don’t research options until the need urgent so they are rushed, stressed and want to consume content at break neck speed.

Using this as a starting point in my project I thought it would be valuable if we had a resource site for Sharon. Maybe OpenAI could help me build a resource library for her, and later perhaps an interactive chat to answer her more nuanced questions including web links to published articles for more research and education.

I am going to share what I did, how I did it, and the results of this first phase in the hopes that I might elicit feedback and opinions to guide where I might go next. The approach was to completely start from scratch and explore how OpenAI’s capabilities might offer value in what we do.

As my first foray into this effort I kept it simple:

Then I will try to help Sharon begin answering these questions by giving her some insight into what she might need to know to answer them.

As I mentioned above and before I show the results, I will share the details of how I went about it.

To make sure my results were in a tone that matched the rest of my media content I created my brand voice. Here is what the screens looked like as I generated my voice in Jasper.ai:

The results of its analysis seemed to match the intention of the voice we work to write content in. Surprisingly, Jasper was able to give an extremely specific and accurate brand tone:

Next it was time to answer the first question. I selected the Brightstar Care brand voice I just made and wanted to use everything that AI’s data arsenal, so I also used the “include search” function. This allowed OpenAI’s engine to include everything on the web to generate its answer:

I then took the answer, i.e. the 20 questions that OpenAI thought should be asked, and brought it to the next level. I used the same chat interface to provide Sharon guidance about how to answer the questions she is being guided to ask.

Here is the prompt to question number one and how I entered it into Jasper:

I repeated this process for each of the 20 questions Sharon was meant to answer.

Then I jumped over to the art section of the tool to make my avatars. After iterating though several attempts and prompts I decided on using two versions for the test videos. I wanted a confident, kind and thoughtful looking avatar in my videos for Sharon.

Here is the Jasper.ai screen view when creating art that was used as an avatar for the videos I created in D-ID:

To cap the project off and push things to the furthest limit I could, I went over to D-ID, uploaded the image I just made along with the content I generated.

I made two test videos, one of the 20 questions and one of the guidance around how to answer question one. It is worth noting one can choose any image with a face and one of several dozen voices for the text to video production. Here is the builder window in D-ID:

If you have made it this far, thank you for your patience and time.

With no more further ado:

Question prompt:

Prompt:

As an adult child of an aging parent, it is important to understand the current state of their health. It is important to recognize that the aging process can be divided into three stages: early, middle, and late.

In the early stage, it is important to recognize any changes in your parent’s physical or mental health. This could include changes in energy levels, memory loss, difficulty with mobility or balance, or changes in mood or behavior. It is also important to pay attention to any changes in your parent’s diet and nutrition as well as any new medications they may be taking.

In the middle stage of aging, it is important to monitor your parent’s physical and mental health more closely. This includes paying attention to any chronic conditions they may have such as diabetes or heart disease and making sure they are receiving appropriate care for these conditions. It is also important to ensure that your parent has access to regular medical check-ups and screenings so that any potential issues can be identified early on. Additionally, it is important to make sure that your parent has a safe living environment with adequate support systems in place if needed.

In the late stage of aging, it is essential for you to understand the current state of your loved one’s health. This includes being aware of any cognitive decline such as dementia or Alzheimer’s disease and ensuring that they are receiving appropriate care for these conditions if necessary. Additionally, it is important to pay attention to their physical health including monitoring any chronic illnesses they may have and making sure they receive regular medical check-ups and screenings when needed. Finally, it is essential for you to make sure that your loved one has access to a safe living environment with adequate support systems in place if needed.

By understanding the different stages of aging and recognizing changes in physical and mental health throughout each stage, you can better manage your loved one’s care needs over time. Asking questions about their current state of health can help you better understand what type of care they need now and what type of care may be necessary down the road so that you can provide them with the best possible care throughout their life journey.

I believe this is incredible, although not quite ready to roll out at a wide scale without further consideration (read: please give me feedback).

The answers were totally relevant, accurate and complete with source links. I believe a concerted effort could be made to generate a resource library to facilitate research and education for all the Sharon’s facing the incredibly stressful task in our community.

I found the videos provide more sizzle (to techy nerds like me) than valuable to Sharon at this point. I may be able to tinker with D-ID and an avatar that can generate a bit more photorealistic video. The tone and flow of the audio seemed like it could be valuable to Sharon, but I doubt the video would be perceived as trustworthy, and for many Sharon’s might actually make a resource site of this nature lose credibility. Finally, I think this could be a fantastic way to create a comprehensive, consolidated resource library for Sharon in her time of need.

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